Turning pixel memories into tangible and collectible time pieces.
Strategy
Creative Direction
Visual Identity
Packaging
Year: 2025
Client: Sumulas Photo Lab
Domain: Photography & Print
More than a print service, it is the platform that crafts pixel to your hands with care, to last, connect and inspire over time.
Designed to feel intelligent whilst being identifiable in a tag, the logo emphasizes boldness & simplicity, while having a nod to print.
By blending the charm of classic postal rituals with the convenience of modern print services, Postman P, the brand’s mascot is intended to make exploring CTRL P's offerings a memorable and engaging experience.
Typography is a vital part of the identity, by reflecting personality while still leaving room for playfulness and clarity.
When you see the brand’s colors, you are able to visualize a vibrant identity with strong energy, standing out in a visually cluttered world.
Ctrl P is not just a print service, it is the platform that crafts pixel to your hands with care, to last, connect and inspire, as time goes.
Ctrl P
the brand
CTRL P is a print merchandise platform built to give digital memories a physical life. Created under the umbrella of Sumulas Photo Lab, a print company with years of experience in B2B production from wedding printing to advertising collateral, the brand was launched as a consumer-facing initiative designed for a new generation.
Why does it exist?
In a world where memories live in camera rolls and cloud storage, CTRL P reframes print as something more meaningful than a service. The platform allows people to transform everyday photos, artwork, and moments into collectible objects, in the way of prints that can be held, displayed, and revisited over time.
How did we help them?
Our studio worked with the brand to develop its strategy, narrative, and personality, positioning it as a bridge between the digital and physical worlds. We shaped a tone that feels friendly, playful, and internet-aware, while grounding the brand in the emotional value of preserving memories.
Result
The result is a brand that treats print not just as production, but as a way to celebrate, personalize, and preserve moments that might otherwise disappear into pixels.
